Tuesday, March 16, 2010
A new business on Washington Avenue and Prospect Place caters to female construction workers, set designers and MTA workers.
BCAT TV Network brings us the story of Brooklyn's Diedre Olivera-Douglas, who was working in the predominately male world of construction and saw a need for clothing and equipment that properly fit the female form.
She put down her jackhammer and picked up her business plans for Woman-Up!, a boutique that supplies women with perfectly-sized work gloves, body braces, steel-toed boots and, naturally, pink hard hats. Customers are thrilled with pliers that actually fit in their hands and protective gear with just a touch of pink.
See the video of this Brooklyn Review segment here.
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