Monday, January 27, 2014

2014 Idiotarod-orama NYC

The 2014 Idiotarod Idiotarodorama NYC, the NYC parody of the famous Alaskan dogsled race (only with shopping carts, frantic desperation and funny costumes), took place again this year despite the famous Cease & Desist Demand from the folks running the actual Iditarod.

Roughly 14 to 41 shopping carts were abused or injured during the event, which pit teams pulling and pushing their heavily decorated "sleds" over piles of ice and slush from Manhattan, over the Williamsburg Bridge, to Brooklyn.

Best In Show was awarded to The Skulleaters. See full awards here.

- A great set of photos by Hilary McHone of this year's event can be found here on flickr.

- More photos at Gothamist.

Before the race, organizers of the Idiotarod  Idiotarodorama NYC said they received a letter that "threatens legal action against Idiotarod NYC for trademark infringement, even though no one in their right mind could possibly confuse the ramshackle, unsanctioned display of frivolity featuring racers with wacky costumes and ridiculously modified shopping carts running between bars in the outer boroughs of New York City with the well-known long-distance sled dog race between Anchorage and Nome. Plus the Idiotarod NYC race has been going on for 10 fucking years now, people."

The letter was initially thought to be an elaborate joke or very clever sabotage scheme. But when they ddiscovered it was real, representatives of the Department of Homeland Absurdity (DHA) and IDIOT Labs, the two totally imaginary organizations running this year’s event, renamed it forthwith.

Go to McBrooklyn's HOME PAGE.

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