$100 Jeans Come to Brooklyn

It was only a matter of time before Lucky Brand Jeans landed on Smith Street.

The hip jeans company -- a division of Liz Claiborne, Inc. along with brands like Juicy Couture, Kate Spade and Mexx -- is on that wave of "upscale retailers" predicted to transform the area frighteningly called BoCoCa (Boerum Hill, Cobble Hill, Carroll Gardens).

Brooklyn is gearing up for a surge in new retail development driven by a growing population and strong housing market, according to Crain's New York Business. "Restaurants and high-end retail will certainly be strong in the next 12 to 24 months in Brooklyn," said J.D. Parker, regional manager at Marcus & Millichap.

He said neighborhoods like Clinton Hill, Boerum Hill, Cobble Hill and Park Slope will see an influx of new restaurants and retail, as new housing goes up in those communities.

The shop will open at Smith and Dean.

Update: Lucky Brand Jeans won't necessarily be the priciest jeans on Smith, says Ariella Cohen, reporter for the Brooklyn Papers. That distinction belongs Watts on Smith at DeGraw Street, where a pair of Paul Smith “Red Ear” men’s jeans can be had for $280. More here.

Photo by MK Metz