Tuesday, July 31, 2007

Citibank's Gender-Based Banking

A funny juxtaposition on the windows at Citibank on Court Street in Carroll Gardens ...

A man's hand is shown "controlling, and remote-controlling" his finances. Contrast that with the woman in the next window -- frantically running while dragging a suitcase and talking on the cellphone. She is described as "running to the bank, and banking on the run."

Photo by MK Metz

1 comment:

Anonymous said...

This is a stretch--if you're looking for sexist ads surely you can find something to prove your thesis better? Does she really look 'frantic?' Would the ads really be any different if the genders were switched?