Friday, July 8, 2011

Tiny Belly Ad Is a Scam?!

You've probably seen this ad everywhere. Now we hear from the Washington Post via Gawker that this Internet ad is actually a billion dollar scam.

The ad -- the lady's belly gets fatter and then smaller -- has run "tens of billions of times" just about everywhere, including Facebook, Weather.com, About.com, the LA Times, and the Washington Post.

The FTC now says that the ads are part of a "three-step scheme" that resulted in thousands of unauthorized charges to credit cards. Apparently buyers approved a small charge but got hit instead with recurring $80 charges which they couldn't stop.

Hope you haven't been bitten by this one.

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